Trustworthy
Trustworthy is a FinTech company based in the Bay Area and their goal is to bring digital organization to the world.
Trustworthy safeguards your family’s important information in one place, ensuring you’re prepared for anything that may come your way.
Our engagement began in July 2024 and we are still working with Trustworthy
The Challenge
As a startup with a promising product, Trustworthy faces an uphill battle in a new, digital-first market. The company's weak online presence hinders business growth due to few followers and little social media engagement. Trustworthy must rely on organic reach and word-of-mouth without a paid advertising budget. Low brand awareness poses a significant hurdle, and to succeed, we are challenged to create media buzz and build a robust social media presence while aiming to connect with audiences that are both 25 and 85.
Our engagement included:
LinkedIn • Instagram • Media & PR • Speaker Series
The Approach
Develop a clear brand strategy
Create engaging LinkedIn content focusing on thought leadership
Create engaging Instagram content focusing on emotional and logical appeals
Secure two media placements to elevate brand profile
The Results
207%
increase in impressions
465%
increase in reactions
253%
increase in comments
325%
increase in reposts
508%
increase in engagement
773%
increase in reach
1144%
increase in impressions
182%
increase in profile visits
523%
increase in external link taps
“Illume breathed new life into our brand, social accounts, and media strategy. It’s no longer something we're ashamed to talk about!”
NAT ROBINSON
Founder & CEO, Trustworthy
