Richard Milroy

Richard Milroy is the Founder and CEO of RAM Enterprise, the leading industrial solutions provider for the mining industry. RAM delivers high-quality products and services designed to enhance operational efficiency, improve safety, and minimize downtime.

  • Monet Goode

    FOUNDER

  • Emmett Marsh

    DESIGN DIRECTOR

  • Eleanor Parks

    SUSTAINABILITY DIRECTOR

  • Jamie Kokot

    CUSTOMER SERVICE MANAGER

  • Karl Holland

    SALES MANAGER

The Challenge

Richard confronted two significant challenges in his role. The first involved elevating his leadership presence. Our objective was to enhance Richard's ability to inspire as CEO by fostering deeper connections with employees and key stakeholders. We aimed to accomplish this by encouraging him to share more openly about his personal journey, including the insights he's gained and the obstacles he's overcome.

The second challenge pertained to the evolving landscape of the workforce. RAM encountered substantial recruitment difficulties due to the phenomenon known as the "silver tsunami." This demographic shift ushered in a new generation of workers with distinct characteristics. These individuals exhibited different work preferences, tended to have shorter tenures in their positions, and possessed unique perspectives that diverged from those of their predecessors.

This transformation in the workforce presented a significant hurdle for RAM's hiring and retention strategies. It necessitated a comprehensive reevaluation of their approach to talent acquisition, compelling the company to adapt to these new realities in order to remain competitive in the labor market.

Our engagement included:

Personal Branding • Thought leadership • LinkedIn • Website Development • LinkedIn Sales Workshop

The Approach

  1. Develop a clear brand strategy to address business challenges

  2. Create engaging LinkedIn content creating inbound networking and business opportunities and directly confronting hiring challenges

  3. Create and amplify engaging tip to tail content flywheel to increase content flywheel to increase personal and company brand awareness

The Result

Need copy here about the copy and the employment and stealing employees from competitors stuff

1715%
increase in impressions

1230%
increase in engagement

312%
increase in followers

630,940,395
engagements for top post

“Victoria helped me tell my story in a way that truly resonates with my audience and industry. Her ability to understand what captivates made all the difference. She skillfully extracted the essential elements of my story, and crafted a compelling narrative that we brought to life on LinkedIn. I only wish I would have done this sooner.”

RICHARD MILROY
Founder & CEO, RAM

Successful personal brands are not created. They are uncovered, reinforced, and amplified. We illuminate from within making your story your strategy. Schedule an discovery call so we can create a curated solution just for you.