John Vanderslice
John Vanderslice is a seasoned strategic advisor with over two decades of experience scaling businesses across IT, professional services, manufacturing, distribution, and construction.
As a Founder of Strategic Solutions Group (SSG), John is dedicated to empowering business leaders and their teams through strategic guidance and training programs.
The Challenge
John Vanderslice faced two main challenges: brand positioning and exposure. Despite his extensive experience in transforming businesses, he was primarily known as a sales coach and trainer due to his association with Sandler. This perception limited his ability to attract higher-value engagements as a business advisor.
John aimed to reposition himself with a 70% focus on sales and growth leadership and 30% on sales training. This shift was crucial for commanding higher fees and retaining clients longer. However, his current brand did not reflect his broader expertise in scaling companies and building organizational excellence.
Additionally, John's social media presence was inactive, failing to showcase his thought leadership. Previous attempts to enhance his digital footprint had been unsuccessful, leaving him without an effective platform to establish himself as an industry authority. These issues hindered his ability to attract ideal clients and fully leverage his experience.
Our engagement included:
Personal Branding • LinkedIn • Instagram • Media & PR • Speaker Series
The Approach
Develop a clear brand strategy to reposition perceptions
Create engaging LinkedIn content focusing on expertise in building organizational excellence
Create and amplify engaging Instagram content focusing on attracting his ideal audience
Repositing John as an expert in scaling companies and building organizational excellence
The Result
John’s collaboration with Illume yielded significant improvements in his brand positioning and LinkedIn presence as well as establish him as a thought leader in business advisory and leadership networks:
765%
increase in impressions
271%
increase in engagement
80%
increase in followers
Brand Refinement: His brand became more targeted and clearly defined, better reflecting his role as a strategic business advisor.
Social Media Growth: John's social media presence experienced remarkable growth, attracting attention from key stakeholders:
Other franchisee owners, and Sandler's marketing lead, reached out to inquire about John’s successful strategies
Reallocated his time: John’s now able to commit more of his time to leadership opportunities focusing on long-term business growth, streamlining operations, reducing costs, and overall improving business performance.
“Illume breathed new life into our brand, social accounts, and media strategy. It’s no longer something we're ashamed to talk about!”
NAT ROBINSON
Founder & CEO, Trustworthy